Crawick Multiverse – Marketing

In 2023, I provided marketing consultancy support to Crawick Multiverse one day a week from January to September. I was excited to work with the fantastic team again after working with them during my work with Music at the Multiverse.

Crawick Multiverse is a spectacular 55-acre environmental artwork and visitor attraction inspired by the sun, stars and colliding galaxies. Standing on the border of Dumfries & Galloway and Ayrshire, it features giant conical mounds representing colliding galaxies, a huge avenue of standing stones and even more spectacular features inspired by the sun, stars and other wonders of the cosmos.

It is a site with endless potential and possibilities and if you haven’t been for a visit, it’s definitely worth a day out, especially when the sun is shining.

During my time there, I supported the team to launch their new Aires offering online, enhanced brand awareness through improvements to the website, targeted advertising and most notably an increased digital presence through collaboration with the influencer Chris Lawlor – who ‘did you know’ creates fantastic videos of all the great places to visit in Scotland? Follow him for more updates on the best places to visit in Scotland here.

The video he created for Crawick Multiverse has now reached over 2.4 million views, with over 93k likes and over 1100 comments as well as being shared on multiple other influential Instagram profiles. Visitors to the site increased significantly in August 2023 with other Instagrammers looking for the perfect video in the astronomical installations as well as people who had discovered the wonders of Crawick Multiverse for the first time.

I love a day out to Crawick Multiverse, and I can’t wait to see what wonders the site has to offer in the future.

Check it out for yourself and enjoy a day out with your friends and family, for more information, visit their website: www.crawickmultiverse.co.uk