750th Anniversary of the Birth of Robert the Bruce – Marketing
On the 11th July 2024, Dumfries & Galloway celebrated the 750th Anniversary of the birth of Robert the Bruce. The Medieval Bruce Heritage Trust, alongside The People’s Project and The Imaginarium/The Gallovidian Way organised a 6-month long programme of activities to mark the occasion.
Thousands attended the finale celebrations on Dumfries High Street for a Medieval Market & Fayre and a Storytelling & Re-enactment day at Castledykes Park.
The programme of events showcased Dumfries & Galloway’s significant role in his life and Scottish Medieval History, with a huge wave of local community support, and visitors travelling from as far as Brazil, Switzerland, Essex and Manchester to join in the celebrations and despite the dreicht traditional Scottish weather, there was a tremendous turn out.
I joined the project in January 2024, and I was really excited to work on a community project of this scale that had so much support to create an extensive programme of events. I supported the project in creating a leaflet, posters and marketing materials working with Alba Printers, social media campaigns and PR. We launched the programme on Saturday 10th February with The Medieval Bruce Heritage Trust’s annual ‘Slaying of the Red Comyn’ re-enactment.
The programme showcased the power of what can be achieved when communities come together to celebrate their shared heritage. The community collaborations had remarkable outcomes, and I will remember standing dancing on the Dumfries Plainstanes to Clanadonia in the rain on the finale for a long time.
The Imaginarium’s Gallovidian Way:
DJ is based in Dumfries but works throughout the region as a Creative Community Development Consultant for her organisation The Imaginarium and its sister . Debz has 30 years’ experience supporting communities right across Dumfries & Galloway.
Often acting as a catalyst within communities; people and organisations together, providing strategic development and mentoring support, in order to achieve meaningful engagement and meaningful outcomes for everyone involved.
The People’s Project Dumfries:
The People’s Project was set up in 2008 by Mark Jardine who wanted to rekindle the meaning of community in Dumfries and Galloway. Their philosophy is based on a well-known saying: “Nobody can do everything, – but everyone can do something”
The People’s Project recognises this fact and asks you to embrace that philosophy in an effort to improve the quality of life for every person living in the region.
The Medieval Bruce Heritage Trust:
The Medieval Bruce Heritage Trust is based in Dumfries & Galloway to promote King Robert the Bruce within Dumfries and Galloway.
